Dr. Leonard Yong is an international consultant who has trained and consulted in many countries internationally. He is an Educational & Industrial Psychologist. Prior to his retirement as Professor, Universiti Malaya’s Dept of Counseling & Educational Psychology, he has taught more than 20 years in Universiti Malaya. He was also the pioneering Director of Universiti Malaya Centre for Continuing Education.

Dr. Yong has gained international recognition for his research and consultancy work on creativity & emotional intelligence. Based on his pioneering work on the LEONARD Personality Inventory (LPI) & the LPI Software, and its use in helping individuals to develop their Emotional Intelligence (EQ) & creativity, Dr. Yong has consulted and conducted numerous training workshops on EQ and Creative Thinking for leaders in organizations such as British Petroleum (BP), Microsoft Thailand, Cathay Pacific Airlines, Thai Securities Exchange Commission, Readers Digest, Reuters, Chularat Hospital Thailand, Rasa Saying Hotel, Pelangi Hotel, Equatorial Hotel, Cititel Hotel, Horwath International, Tan Chong Motors, Maybank, Acer Technology, Motorola, Intel. Kian Holdings, Public Packages Holdings, Unilever Thailand, Syngenta, Carat Club, B Braun, Istana Hotel, Young Entrepreuneurs Organization (YEO), Young Presidents Organizations(YPO), Petronas, Kuwait Petroleum Company, Oman Petroleum Company and Saudi Arabian Oil Company (ARAMCO).

Dr. Yong has addressed groups in many countries such as the United States of America, Austria, Britain, Australia, France, New Zealand, Germany, Italy, Russia, Japan, China, India, Korea, Indonesia, Burma, Hong Kong, Singapore, Thailand and Papua New Guinea. He has undertaken creativity & EQ research in the USA, Australia, Austria, Germany, Italy, Japan and the United Kingdom.

He was awarded the 1992 Fulbright-ACLS/MACEE Award to undertake research on the creativity of Americans. He was awarded the 1993 Japan Foundation Research Fellowship Award to conduct research on Japanese creativity. He was also awarded the Senior Research Fellowship, European Studies Program 2000 (Bocconi University, Italy) to conduct personality research in Italy, Germany and Scotland.

Dr. Yong’s books include Creativity:A Study of Malaysian Students, Pemikiran Kreatif and The LEONARD Personality Inventory. His articles have appeared in journals such as Perceptual & Motor Skills, The Journal of Creative Behavior and Education Quarterly. He is a member of the American Psychological Association, American Counselling Association and the Malaysian Psychological Association.

Presently he has been awarded the title of Visiting Professor, Department of Psychiatry, Faculty of Medicine Sirijaj Hospital, Mahidol University. He is also Adjunct Professor in the University of South Australia.


The LPI will help individuals to:

  • Gain self-awareness regarding their preferred behaviours
  • Develop strategies to remove emotional blind spots
  • Understand others’ behaviours and motivations
  • Appreciate others better
  • Develop better teamwork with others

The LPI can be used in the organization for:

  • Short-listing candidates for a position requiring certain preferred behaviors.
  • Coaching candidates designated for certain promotion positions in which new people skills may be required.
  • Leadership and management skill development programs for middle and senior managers.
  • Developing effectiveness at the workplace for optimal performance. Innovative Teamwork and building a Learning Organizational.
  • Team Building where individual team members are profiled and their potential conflicts are mapped out. Intervention strategies can then be given so that team members can use them to improve intra-team and inter-team communication. Emotional blind spots of individual members can also be revealed in the feedback session to the individual.

What is Emotional Intelligence?

EQ is the ability to sense, understand and effectively apply the power and acumen of emotions as a source of human energy, information and influence. Emotional Intelligence (EQ) emerges not merely from intellectual rationalization, but from the workings of the human heart. EQ requires that we learn to acknowledge and value feelings in ourselves and others – that we appropriately respond to them, effectively applying the information and energy of emotions in our daily life and work. It is Emotional Intelligence that motivates us to pursue our unique potential and purpose, and activates our innermost values and aspirations, transforming them from things we think about to how we live.

Emotional Intelligence has basic components such as:

Self-Awareness which is the ability of an individual to recognize and understand one’s moods, emotions and drives as well as their impact on others.

  • Self-Regulation or the ability to control or redirect impulses and moods as well as the ability to suspend judgment so as to think before acting.
  • Empathy or the ability to understand the emotional makeup of other people and skill in responding according to their emotional reactions.
  • Interpersonal skills which indicate the individual’s proficiency in managing relationships and building networks. Interpersonal skills also involve the ability to find common ground and build rapport.

EQ in the workplace

EQ helps us understand how and why we react and respond to certain events in the organization. It also helps us to appreciate that our daily encounters are shaped not just by our rational judgment and our personal history but are largely influenced by our perceptions and expectations.

EQ styles play a very important role in daily workplace interactions such as:

  • How we respond to criticisms
  • How we deal with diversity
  • How tolerant we are with certain behaviors or situations
  • How we motivate ourselves and others

EQ Success Factors for Individual & Corporate Transformation

The high EQ individual demonstrates abilities to pursue goals with vision, perseverance and energy. Research has indicated that the following emotional competencies contribute significantly to predict success at work:

  • Self-Awareness
  • Emotional Resilience
  • Decisiveness
  • Interpersonal Sensitivity
  • Influencing and Persuasion abilities
  • Conscientiousness and Integrity
  • Motivation